CH1EF is a Moscow restaurant holding company that creates topical gastronomic projects for the middle class. A democratic price, home hospitality and fashion trends are the company's three pillars.
The trademark embodies the idea of primacy and consists of a lexical and graphic part. To emphasize the leadership character of the brand as well as the focus on personal achievements, the logo contains the digit 1 in the name CHIEF. The trademark is used mainly on all brand style bearers, both digital and printed
The trademark is part of the brand block and can be used both inside of it and as an independent sign for branding the style bearers. If the use of horizontal proportions of the trademark is not profitable, it may be replaced by the brand name "1". This trademark is used in the system of personnel certification, corporate seals and on the website of the holding.
The company symbol is the digit "1". The element can be performed both by the fill and by the contour, depending on the adaptation to each particular situation. The "1" symbol can work both in the use of positive and negative space. When producing the printed materials, it is possible to carve out the brand element.
Each dish in any restaurant of my chain is prepared and served as if the chef prepared it for you personally.
The introduction of a system of personnel incentives for leadership and professional qualities is proposed by means of special branded marks, which have three ranks in ascending order: bronze, silver and gold.
The "1" symbol became a unifying factor in the development of corporate style for the project "Delivery 1", owned by the restaurant holding CH1EF. The system of delivery of dishes from restaurants has acquired a new corporate style, corresponding to the parent brand.