International corporation CNI specializes in creating materials for nail service of premium class since 1999. The products are developed and tested in the "Laboratory of Scientific Innovations", safe and highly effective in application, which is confirmed by Russian and international certificates of quality and safety. CNI is the leader in the number of patents in the nail industry and the trendsetter in manicure.
The CNI brand is based on medical experts. The symbiosis of knowledge in the field of medicine, chemistry and fine arts is the source of unique technologies for modeling and design of nails. When developing a new corporate style, the agency team was guided by the new positioning - Smart Fashion.
A specially developed alphabetic and color coding system for the six main product lines allows you to create a unique image of each sub-brand, while maintaining a common style of CNI. Within the framework of the rebranding project, the concept of packaging of sub-brands was developed for each line. Each "Ready Solution" was associatively coded with a color or pattern, and also with a letter corresponding to the name of the ruler. Also, each line has its own color associative coding.
The CNI logo is a font composition of the abbreviation Center of Nail Industry. The character of the logo's font reflects the characteristic features of the brand - confidence, reliability, fashion and style. To emphasize that the CNI is a brand with a history, a font with high proportions of signs was used for the logo in the best traditions of classical American typography. Narrow proportions of the logo allow you to successfully place it on any bearer.
The basic CNI logo is dynamic and has the ability to vary in height. The logo has three levels of height shown on this spread. The high version is well adapted for narrow vertical formats. The square one - on the contrary, for compact formats. Dynamics can be more fully disclosed in a digital environment, for example, for animation and video.
As examples of branded textures on the spread are abstract art-photos created with the help of a wide palette of colors, which create the unique patterns when mixed. Textures reveal the theme of creativity and unlimited imagination. Brand textures can be used in brand communications, for example, in advertising and packaging. A variety of textures allows you to fully reveal the direction FASHION.